Business loans for salons, gyms and wellness businesses
HomeSec lends to salons, beauty and skin clinics, gyms, studios and wellness businesses against equity in real property, from $20,000 to $5,000,000. No financial statements, no valuation and no turnover test, funded in as little as 24 hours — because the value in these businesses is in a fit-out and a client book, not in assets a lender can take.
See if you qualify in sixty seconds. No credit check to apply, no financials, no payments for the first six months. That's the HomeSec Advantage.
See if you qualifyThe cash cycle you are actually borrowing against
These businesses are capital-hungry at the start and cash-thin afterwards. A salon, clinic or studio is made by its fit-out and its equipment — chairs, basins, treatment beds, lasers and devices, or a full floor of gym equipment — and almost all of that is spent before the first client walks in. It is spent on leased premises, which means the money is sunk into someone else's building.
Revenue then arrives in small amounts, constantly, and is spoken for just as fast. Rent is monthly, wages are fortnightly, and in beauty and skin especially, stock and consumables are bought continuously. Where income comes through memberships and direct debits it is more predictable but also thinner per client, and cancellations move it downward without notice.
Seasonality is sharper than most owners expect. Fitness makes January and February and then flattens. Beauty and cosmetic makes spring and the lead-up to Christmas. A quiet stretch in the wrong quarter is not a sign of a failing business; it is the shape of the year, and it still has to be funded.
What makes the phone ring
| The event | What it looks like |
|---|---|
| Equipment purchase or replacement | A laser, a device, a treatment bed or a floor of gym equipment — often the single thing that decides what the business can charge for. |
| A fit-out, refit or second site | Leasehold works that no lender will secure against, and a landlord's timetable that does not wait. |
| A quiet quarter | Fixed rent and wages against the shape of the calendar rather than a failing business. |
| Buying the business or a partner out | A client book and a fit-out changing hands on a contract date. |
| An ATO or superannuation balance | A largely part-time payroll makes PAYG and super add up quietly. |
| Getting off a daily-debit cashflow loan | Replacing a facility that takes money every day with one that takes nothing for six months. |
What you can offer as security
These businesses almost always lease, so the security is the owner's own property — a home or an investment property, assessed to 80% of value — with the company or trust as borrower. Nothing about that is unusual and it is how most of these files are written.
Where the owner holds the premises, a shop or a commercial unit is assessed to 70% of value.
The fit-out, the equipment, the client book and the membership list are not security. They are where the value is, and none of them is realisable by a lender, which is exactly why property-secured lending is the route that works.
How much you can borrow
Take the property's value, multiply by 80% for residential security or 70% for commercial, and subtract what is already owing on it. What is left is roughly what is available, between $20,000 and $5,000,000. Several properties can be added together, and the borrower does not have to be the owner — companies, trusts and sole traders — including start-ups, with everyone on title signing. Up to 80% on residential and 70% on commercial. Lower on large acreage, and LVRs may reduce on properties worth less than $800,000.
Why the bank is slow here, and we are not
Banks treat salons, gyms and studios as small, discretionary-spend businesses with no realisable assets, which is a fair description of the security position and a poor description of the business. The result is small limits, personal guarantees, and an assessment built on two years of accounts that read as volatile because the year genuinely is.
A recent fit-out makes it worse rather than better: the spend shows as a loss or as leverage in the very year it was made, even though it is the reason the next two years will be stronger.
We do not run a serviceability test. Equity in the property, the purpose and the exit carry the file, and the fit-out is read as the reason for the loan rather than as a mark against it.
What the money is used for
- Equipment and devices. Bought outright, where the equipment financier will not fund it or is too slow.
- Fit-out, refit or a second site. Funded against property rather than against a lease.
- Working capital through a quiet quarter. With no repayments falling due while it is quiet.
- Buying the business or a partner out. Completing on the contract date.
- Clearing an ATO or super balance. Paid direct from settlement.
- Refinancing a daily-debit facility. Handing the weekly cash cycle back to the business.
From the call to the money
Tell us the deal
Amount, purpose, timing, the property and how the loan gets repaid. A Lending Manager gives you an indicative answer on that call — usually in minutes.
Minutes
Conditional approval
Photo ID, a rates notice and your most recent mortgage statement. That is the whole list, and it takes about fifteen minutes.
About 15 minutes
Funds released
As little as 24 hours from a clean, complete scenario. Paid where you tell us — to your account, or straight to the ATO.
As little as 24 hours
What it costs
Priced per file, on the property, the position, the amount and the exit. No rate is published, because a rate with "from" in front of it is the best file's number. How it is priced, and every fee that exists.
Questions we get from this industry
My salon is leased and I own no business assets. Can I borrow?
Can I fund a laser or a piece of equipment?
Is there a minimum turnover or trading period?
I have a cashflow loan taking money daily. Can that be paid out?
Can I borrow to buy the salon or gym I work in?
Do you need my financials or my booking software reports?
How quickly can it settle?
Does bad credit stop an application?
Not a call centre. Tell us the property, the amount and what the money is for, and you will have an indicative answer on the call. 1300 93 83 87, Mon–Fri, 8:30am – 5:30pm Melbourne time.
The assessment is the same in every one of them: property, purpose and exit.
See if you qualify in sixty seconds
Three short questions, no credit check to apply and no financial statements. A Lending Manager reads it and calls you back with a real answer — not a call centre, not an algorithm.
That's the HomeSec Advantage.
Reviewed by Catriona Anderson, General Manager