We often get asked by mortgage brokers, ‘what drives HomeSec to be so transparent as a lender?’
For us it comes down to this golden rule – Everything always comes back to you eventually.
We understand that having a misleading loan product will damage our brand and our reputation in the long-term.
We see a lack of transparency all the time in our industry. What we always invariably see with lenders who mislead the clients is they lose the client as the client goes to another lender.
Mortgage Brokers also talk about these bad experiences that their client went through, and no one wants to work with the lender again.
The same thing goes on in other industries. Just recently we had a client tell us they rented an Airbnb only to find that the house was nothing like what was advertised. It was the owner of the property who lost out ultimately, because the client got a refund.
This means the owner now has to find a new tenant, and in the meantime will lose money with an empty house that will take more time to now rent out again.
The moral here is that sellers who false-advertise always shoot themselves in the foot in the long run.
Only work with a TRUSTED and WELL ESTABLISHED Business Lender
At HomeSec Business Finance, we have always been totally transparent with the costs of our loans. In fact, we would say there have been times where we have lost deals for being too transparent.
The client has then gone to another lender, who has promised them the world, then underdelivered.
After realising that HomeSec was the more transparent lender, they have actually come back to us. We would rather be more upfront with our borrowers than mislead you and tarnish our reputation in the long-run.
Everything is there easy to see and easy to read in our documents. We would much rather over-deliver than under-deliver for our clients. We also know that our service is actually working for our clients, because we have repeat business.
Part of this is due to the fact that our short term business loans settle within 24 hours, and we do not hold you up with delays.
Plus, we rebate interest, and we allow you to pre-pay interest, so you do not need to worry about putting pressure on your cash flow.
We have always believed in being a fair lender. We genuinely want to take the stress out of short-term business loans.
For clients who want added breathing space, we can also pre-pay your first mortgage for a few months, and add that amount to your HomeSec loan.
To us GREAT SERVICE is not rocket science. When you have a solid product, you will have a solid reputation. This is why we have so many brokers and borrowers choose HomeSec as their NUMBER ONE secured business lender.
So, please do not be fooled by misleading advertising with short-term business finance lenders. Talk to HomeSec today about how we can help your business, or your client business to access the funds they need in just 24 hours.
